If you look around the internet for information on ticket brokering, you’re bound to find people claiming to have “insider knowledge” on buying tickets off of Ticketmaster. They’ll advertise ticket broker “secrets” and charge you good money to reveal what they know. They know you don’t have any insider knowledge–why else would you land on their site? They know you’ve been frustrated at the Ticketmaster window, trying time and again to pull great seats with no luck. They have you right where they want you, and they’re going to capitalize on your ignorance.
If you look around The Tickets Guide, what you see is very different. I’m here to tell you that ticket brokering is a skill, not a trick. Yes, there are techniques that professional ticket brokers use to gain an edge, but these are learnable skills that are all 100% legal. That is, your regular old fan looking to score tickets for a big show can take advantage of these techniques and dramatically improve his luck on Ticketmaster.
It’s about learning how to most effectively work within Ticketmaster’s rules and use those advantages to gain an edge over your competition. For example, did you know that Ticketmaster does not allow you to open multiple windows in the same browser but they do allow you to open multiple browsers? That is, you can’t have 3 Ticketmaster windows open in Internet Explorer at one time, but you can have one Ticketmaster window open in IE, Firefox, and Safari at the same time.
Would you consider this technique “cheating”? I don’t, not at all. Ticketmaster could easily block multiple requests from the same IP address, but they choose not to. This is a technique that anyone can use and if someone claims that it’s “unfair,” it’s only because they either didn’t know about it or because they choose not to use it for whatever reason.
Don’t take my word for it
Another major theme on this blog is that it is backed by evidence. You don’t have to take my word for it, you can figure it out for yourself. Check out eBay’s most popular ticket brokers and tell me what kind of tickets they’re selling. In almost all cases, what you’ll see are tickets scattered all over the place, some to great shows and some to mediocre shows. Yes, you’ll occasionally see a top ticket broker sell front row seats (as I’ve done several times), but the majority of the time what you’ll see is a bunch of Row Cs, Ds, 2s, and 3s. If there were such a thing as “Ticket Broker Secrets,” these sellers would consistently be able to pull front row seats.
What I teach you how to do on this blog and in my ticket broker ebook is to give yourself 10x, 50x, even 100x better odds at pulling premier seats, and this means occasionally pulling front row seats. This is exactly what you see eBay’s top ticket brokers doing and what I’ve been able to do, as well.
Next time you see someone trying to sell you ticket broker secrets, don’t believe the hype. And if you’re one of the unfortunate few who was lured in by promises of confidential information, you already know what I’m talking about.