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How to pull tickets on Ticketmaster
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Despite the economic struggles that the entertainment industry has felt over the past 5-10 years, the ticket brokering industry continues to thrive.

While less fans may be filling out the nosebleeds, those coveted first-row and Floor seats continue to get sold out within minutes of going on sale, and ticket brokers continue to make an absolute killing off of them.

If you’re reading this, you’re probably looking to bite off a piece of this pie. In this article, I’ll explain the 3 steps to starting a ticket resale business so you, too, can realize the profits to be made in this industry.

Step 1: Gird Your Loins

No, ticket brokering is not a get rich quick scheme, and no, you won’t become a millionaire in your first year selling tickets. The fact of the matter is that ticket brokering is a saturated industry with thousands of brokers competing for the same tickets at exactly the same hour as you will, and they have years of accumulated experience that you currently don’t have. And that’s not even counting the fans.

Not only will you need confidence in yourself to overcome these odds, but you’ll need a fair amount of startup cash, as well. Exactly how much you’ll need depends on your ticket brokering strategy, but a safe amount for the average broker is about $5000-$10,000. If this seems like a lot of money, consider this: the average ticket for a hot event will run you about $125, and you’ll naturally be buying tickets in pairs, so you’re looking at $250 for your first pull. Pull four pairs of tickets and you’re already at $1000. It adds up quite quickly.

Finally, the ticket resale business for the beginner can be time consuming. You’ll need to catch up on industry trends, hot artists, hot teams, what strategies your competition are employing, and generally getting up to speed on all things ticket brokering. Although you’ll be able to reduce your daily workload to a few hours a day once you’ve gotten your system completely set up, expect to work full time when you first start out (and sometimes even more than full time).

Your first step is preparing yourself mentally, financially, and logistically for your ticket brokering journey.

Step 2: Master the Art of Ticket Pulling

Give anyone off the street a pair of first row tickets to the next One Direction concert, and he’ll know how to turn a profit on them by selling them on eBay or StubHub. Perhaps a seasoned pro will know how to extract an extra $50-$100 out of them through various techniques, but all in all, the selling process is straightforward. The real secret is how to get your hands on those tickets in the first place.

Ticket pulling to a ticket broker is like the secret ingredient to any chef: it’s the heart and soul of your business and it will take you months before you’ve perfected it. Our guide goes over the various techniques I’ve used to pull the best tickets possible, but every broker will have a slightly different system.

Rest assured that over time you’ll also come to figure out how Ticketmaster works and how they release tickets (and no, it’s not quite how you might think). And once you do, that’s when your real profit begin.

Step 3: Master the Art of Ticket Selling

I mentioned above how ticket resale is a piece of cake if you’ve got the hottest tickets in town. Unfortunately, instead of first row One Direction tickets in your hand, you’ll usually be holding third row tickets to a Jimmy Buffett show—still great seats, but not quite the hottest tickets in town. Not everyone will know how to turn these around for a profit, and an inexperienced broker might take a huge loss on them if done incorrectly (here’s a big hint: price low and never sell on eBay Auctions).

Selling tickets for the highest possible price is more of an exact science than pulling tickets (which can be quite random and frustrating, even). Therefore, if you’re paying attention you’ll begin to develop a pricing and listing strategy that works best.


Due to the nature of this profession, the most difficult phase of your ticket brokering career will probably come in the first 1-2 months in the game when you’ll make most of your mistakes and find the most bewilderment at what move to make next.

Take my advice: relax.

No one started out a pro in this industry and neither will you. The ones that eventually do become pros and reach six figure salaries in this game are the ones who kept their eyes open to trends in their record-keeping and were fond of testing out various techniques until they found the one that worked best.

Good luck!

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SalaryOne of the most common questions I receive from people is:

“What is the average ticket broker salary? Can I make $100,000 per year as a ticket broker?”

Let me give you the short answer to both of these questions, and then I’ll elaborate on each one.

First question: there is no average ticket broker salary. The largest ticket brokering firms pull in millions of dollars in revenue every year, and the washouts lose thousands of dollars from the first tickets they buy and never sell tickets again. That’s the beauty of ticket brokering: you, and no one but you, are in control.

Second question: You can absolutely make $100,000 per year as a ticket broker. Again, the largest firms pull in that amount every week. The hardworking, solo ticket broker could make $100,000 per year with careful planning and a keen eye for detail.

There Is No “Average Ticket Broker Salary”–And Why That’s a Good Thing

It’s natural to want to know how much the average ticket broker makes before you get started on your journey to becoming one, but ticket brokering is not a conventional job. Your income will completely depend on how skilled you are at pulling tickets and selling them at their highest value (both techniques which we discuss in our guide).

If I had to venture a guess, I would say the average ticket broker who reads our program and truly commits himself to earning a living at buying and selling tickets will earn anywhere from $50,000 to $100,000 per year. Those who are particularly skilled, work more than full time hours or hire employees will exceed that.

How to Earn Six Figures as a Ticket Broker

Hiring Help
I would say $100,000 is probably the upper end of earning potential for brokers who work solo. The way to truly profit as a ticket broker is to hire help. The more brokers you have pulling tickets at the announced presale and onsale dates, the greater your chances of pulling the tickets of a lifetime—the kinds of tickets that fans will pay $1000+ to get their hands on.

Luckily for you, the labor that you’d need to hire need not be particularly expensive, and your hired hands can even work remotely. The only catch in hiring help pulling tickets is that you must be 100% confident that they will not steal or illicitly use your credit card information. More often than not, these will be members of your family or in-laws. Needless to say, you should never give your credit card information to a stranger you meet online.

By paying your employees a percentage of ticket sales (or a set salary), you’ll be able to dramatically increase your chances of pulling premier tickets, which is the name of the ticket brokering game.

Keep Your Mistakes to a Minimum
As a ticket broker, your biggest losses will come when you get over-zealous at the next big show and purchase tickets that you truly have no way of turning around for a profit. Despite how much you love Billy Joel, $300 tickets will be nearly impossible to sell for more than $400. Buyers simply won’t pay that much for one night of entertainment unless it comes packaged with a Meet&Greet, or you’re so close to him that you can smell his cologne. And even in either of these cases, there are no guarantees.

Just as important as pulling great seats is knowing when not to pull the trigger. I wish there were a fool-proof way to avoid making these mistakes, but the only overall strategy that I have found to work is to avoid buying tickets that cost $150 each. Once you factor in eBay or StubHub fees, any applicable shipping fees (in the case of eBay), credit card interest and opportunity cost, you’d need to sell each ticket for $250 to return a decent return for your money and your time.

Stick to buying tickets in the $50-$150 range unless you’re absolutely certain that those $200 tickets will sell for a tidy sum. And even if you are sure…proceed with caution. Making no money is better than losing a lot of it.

The Bottom Line

Ticket brokering is an extremely lucrative field for enterprising individuals who want to gain more control of their careers and are willing to put their head down and put in the man hours to making it work. Once you figure out what works and what doesn’t, your journey to six figures will become much easier.


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